Schwabe Nature’s Way has introduced Calcium Soft Jells to the portfolio of its multivitamin brand Alive!
“We’re very pleased to be adding a Calcium variant to the Soft Jells range which will open up new opportunities for retailers to drive additional sales in the VMS category,” comments Paul Kerry, MD at Schwabe Nature’s Way. “Consumers are increasingly looking for ‘easy to consume’ supplements, with growth seen in drinks, effervescents, chewables and soft formats. The Soft Jell format for example has been hugely successful since launching in the US three years ago, and has overtaken tablets in terms of sales.”
He adds: “We are launching Alive! Calcium Soft Jells to target those individuals looking for a delicious, easy-to-take format to help boost their calcium and vitamin D levels and address future health concerns from an earlier age. Calcium Soft Jells also support the growth and development of bone in children, so parents can give one a day to their children too, ensuring that they are taking steps now to look after their health for the future.”
Available in packs of 60, Alive! Calcium Soft Jells have been specially developed to provide a formulation of calcium, vitamin D and phosphorus to support the maintenance of normal bones and teeth, with each product containing a unique dried blend of 26 fruits and vegetables and only natural fruit flavours.
