Mr Howard’s Mini adventure

Jim Manson
2 Min Read

A delighted Mr Howard from Lytham St Annes is off on a Mini adventure after his name was first out of the hat in the Floradix Mini Cooper competition draw.

Salus had advertised the competition nationally in various health, lifestyle and women’s titles as well as through in-store promotions in those stores taking the competition floor displays.

UK Branch Manager Harry Littlewood said: “We have been really pleased with the response, both from retailers and customers – many retailers have helped to promote the competition to their customers which has resulted in a fantastic amount of entries. Our sales of Floradix Liquid Iron hit an all-time high in May, which was has been no doubt helped by the competition.”

Salus also welcomed back marketing assistant, Katie Cosgrove from her nine month maternity leave in June. “I walked into the office on my first day to find it filled with mail sacks. My first thought was that they had not opened the post for 9 months! Needless to say, I was relieved to discover they were full of competition entries!”

Picture: Competition winner Mr Howard picks up the keys to his new Mini Cooper – Salus UK branch manager Harry Littlewood and marketing assistant Katie Cosgrove

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.
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