New brand The Natural Birthing Company has launched, offering a range of natural skincare products developed to solve the skin challenges faced by women during pregnancy, postpartum and when breastfeeding.
The range comprises Down Below perineal massage oil, which can also help prevent stretchmarks during and after pregnancy; Cool It Mama body spritz – an uplifting aromatherapy spray with orange blossom floral water and pure essential oils; Blissful Tincture – a traditional herbal blend of hypericum and calendula to promote the fast healing of tissue post birth; and Bosom Buddies breastfeeding survival kit which includes Ooh! for engorged breasts, Aah for low milk supply and Ouch for sore nipples, all presented in a gift set.
Company founders Jane Mason and Theresa Mounsey, both practising midwives, explain the reason for the launch: “Pregnancy, labour and the joy of becoming a new mum should remain a truly positive experience for women and our new products are designed to offer a high level of care – providing safe, practical solutions and therapeutic comfort throughout every stage.”
