Ethical sanitary specialist Mooncup’s agenda-setting ‘rap battle’ campaign has received over 195,000 views on YouTube just three weeks after release.
The film dramatises the benefits of using Mooncup versus more common forms of sanitary protection like tampons and sanitary pads.
Two crews, representing Mooncup and Tampon ‘battle it out’, pitting the typical emotional reactions of users of conventional sanitary products against the factual benefits of using Mooncup.
Kath Clements, campaigns and marketing manager at Mooncup says, “Ultimately choosing the right sanitary product for you is really personal: we’d just like to make sure that women choose knowing the facts. Staging a rap battle was a playful way to present some of the reservations about using the Mooncup that we hear, alongside the benefits that Mooncup users enjoy- in the end, as ever, it’ll be down to the viewer to pick her ‘crew’!“
