New haircare brand Modîe Haircare has launched to offer premium quality hair products for black women with natural hair.
“I went natural four years ago whilst living in Los Angeles,” says founder Janette Nzekwe, “and when I returned to London, I immediately noticed a complete lack of premium quality products for British women. Having worked for pharmaceutical companies for more than a decade, I began focusing my efforts on providing a premium quality hair product for black women with natural hair.”
The brand’s first product, Modiê Moisturizing Créme is an all-natural, premium hair product for afro hair. Combining castor oil, olive oil, organic amla and manoi oil the moisturizing cream is suitable for dry or chemically treated hair. The product is sulphate-, paraben- and silicone-free.
Nzekwe adds: “I was frustrated at seeing very few black women with natural hair represented in the beauty industry. By founding Modiê Haircare, we are engaging with other black women and creating a superior shopping experience for customers with natural hair. Modîe Haircare seeks to make the afro synonymous with beauty and sophistication, elegance and grace.”
The brand boasts singer-songwriter Corinne Bailey Rae as a fan of the cream.
