Just in time for the BBQ season, Mash Direct has launched a new Vegetable Burger with Spring Cabbage, produced on the Hamilton family farm in County Down.
Mash Direct products contain specially selected heritage vegetables that the company says are chosen for their flavour rather than appearance, and the new burgers are no different. They contain potato, broccoli, carrot, cauliflower, spring cabbage and parsnip, coated in a crispy crumb.
Aiming to capture the true taste and texture of home cooking the veg used in the burgers are gently steamed immediately after harvesting to ensure a fresh flavour while retaining their nutritional benefits.
Mash Direct’s range is all gluten-free, with no artificial additives, preservatives or colourings, and is low in salt.
“Vegetable Burgers have, in the past, had a terrible reputation for being bland and tasteless,” says Mash Direct MD Martin Hamilton. “We spent a long time developing this recipe to provide vegetarians and vegetable lovers with the perfect meat alternative at BBQs this summer. The freshness and variety of vegetables is the key and we think we have cracked it with this recipe.”
Mash Direct has also announced an ambitious plan to increase turnover by £2 million in the next six months. “Our sales projection for 2015 represents a 60% increase on our average year-on-year turnover growth, so we’ve built a new factory and taken on additional members of staff to cope with demand,” commented founder and MD Martin Hamilton.
