Loving Earth goes nuts

Jane Wolfe
1 Min Read

After the successful launch of its Pocket 45s in 2017, Loving Earth has introduced a sixth flavour, Nutty Mr Maple.

Using crunchy salted almonds and sweet, chewy maple chunks in a dark chocolate truffle, the latest addition is a twist on a Picnic.

“We’re so excited to be welcoming Nutty Mr Maple into the family, “says Loving Earth founder Scott Fry. “We were overwhelmed by the positive response to the Pocket 45’s launching back in March last year and we’re keen to harness the creative momentum.”

“As with the other flavours, Nutty Mr Maple is a re-imagining of an old classic, a Picnic bar. We go on a real journey with each version so we hope that people enjoy our twist.”

The bar uses 100% Canadian maple syrup, stepping away from using coconut sugar or agave as the principle sweetener.

The new flavour joins Turkishly Delightful, Bano ee Bang Bang, Co ee Ka-pow, Salted Caramel Swayzee and Very Buckn’ Berry.

 

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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