Family-run flavoured coffee company Little’s has revamped its branding and packaging as it gets set to shake up the UK instant coffee market.
Set up by husband and wife team Henry and Leila Little, the new look comes as the brand takes a new direction under the helm of the second generation, Will Little.
The new packaging design is inspired by the founders’ American and Finnish heritages with influences from both Scandi design and retro American packaging from the 1940s and 1950s.
Will Little, the company’s new MD, comments: “We wanted to bring our unique history to the forefront of the brand. The crossed arms imagery draws on the idea of the husband and wife team, with one side focusing on the Finnish coffee culture and tradition, and the other the American influence in flavour. With 74% of all UK adults drinking instant coffee we wanted our packaging to create a strong shelf presence and give consumers an exciting choice within the sector.”
Using Arabica beans from farms where the growers have been paid a fair price in an open market and are rewarded for quality, the coffee is available in ten indulgent flavours, including Rich Hazelnut, Chocolate Orange and French Vanilla.
