Lily’s Kitchen has further bolstered its team with two new appointments.
Emma Wrigley has become the brand’s new product director and will help to accelerate the company’s innovation in products and support the company’s ambitious growth plans.
Wrigley spent 18 years at John Lewis working in retail and buying before moving to Fortnum and Mason where she held the role of trading director. She then moved and spent six years at Hunter Boot as product development and sourcing director.
Emma says: “This is such an exciting time to be joining the company. Lily’s Kitchen is a hugely innovative, dynamic and engaging challenger brand. It has just won a Queen’s Award for its innovation and I am so excited by the fantastic opportunity to take this company to the next stage of growth as more and more consumers become aware of what really goes into pet food, and actively choose more nutritious food for their pets. There is so much scope for the brand with new product development and I can’t wait for my two dogs to be Lily’s Kitchen product testers… along with Lily and her granddaughter Lulu of course!”
Henrietta Morrison, founder and CEO of Lily’s Kitchen, said of Wrigley’s appointment: “We are delighted to have been able to attract and recruit such a high calibre candidate as Emma who we know will bring much experience to the team. Lily’s Kitchen is already renowned for its ground-breaking, innovative products, and exciting times lie ahead for Lily’s Kitchen and consumers. We very much look forward to welcoming Emma into the Lily’s Kitchen family.”
Chris Lock has also joined the company as marketing director, to lead its marketing strategy and to support continued business development and growth.
Chris joins from Diageo, where he spent over nine years in a number of senior marketing roles, both in Europe and globally, working on brands such as Smirnoff, Baileys, Pimm’s, Gordon’s and Captain Morgan. Most recently, he headed the innovation team for Europe, responsible for new product development and launches across the portfolio.
“Lily’s Kitchen is an innovative, challenger brand that has already made deep emotional connections with a loyal consumer base and has enormous scope for further development,” says Chris.
“I’m looking forward to using my broad experience to develop disruptive marketing campaigns that truly resonate with all of our potential customers, and to leading the Lily’s Kitchen team to achieve their ambitious goals.”
Morrison comments: “The appointment of a senior level marketer of Chris’ calibre is an exciting and directional move for Lily’s Kitchen. Chris will play a pivotal role in bringing a fresh approach to our customers, brand and communications. His customer insight and leadership skills will be crucial and a great asset as we take the business to the next level.”
