Fasting diets – another flash in the pan? “Hardly, fasting is almost as old as the history of time – it has formed part of every major culture and creed in history,” says Paul Clarke of the Lemon Detox.
In a way, say Clarke, the current wave of interest in fasting can be seen as reaction against modern’s society’s relentless desire for instant gratification. “I think people probably are starting to question the ‘I want it all now” mentality – especially when they look around and see the problems with diabetes, heart disease and chronic illness generally. They can see the benefit of doing things that take a little time – but which have life-long benefits.”
Even so, it’s been contemporary culture – TV documentaries, book launches, celebrity endorsements – that has turned fasting into such a hot topic of conversation. Combined, that is, with good new scientific research and an appreciation that, unlike many diets, fasting supports long-term health and plays an important role in chronic disease prevention.
Those two things together have helped drive a surge in sales of Madal Bal Natural Tree Syrup, an easy-to-use and nutritionally balanced product ideal for diets like the 5:2. Using high-grade maple syrups – Clarke likens then to first pressing olive oil – the Lemon Detox product makes the fasting process much easier. “You don’t have to worry about calorie targets or nutritional aspects – it’s taken care of,” says Clarke.
Used by leading therapists and practitioners such as Amanda Griggs and Jan de Vries, the Lemon Detox is also stocked by over 400 health stores – and currently flying of the shelves. “Sales are booming and it’s very gratifying to be seen as a pioneer of fasting, with the original fasting product.”
