British start-up Holy Moly has introduced a range of three natural avocado dips with a four-week shelf life.
Saintly Original Guacamole, Devilishly Hot Guacamole and Holy Grail are made using avocados grown on a family-owned avocado orchard in Mexico. The avocados are hand-picked, hand-scooped and combined with freshly sourced local ingredients.
The brand uses high pressure processing (HPP) in which cold water pressure kills naturally occurring bacteria while preserving the taste, texture and vitamins, to create a dip that is like homemade.
“We launched Holy Moly to inject some real excitement into the chilled dip category,” explains brand director Tom Walker. “Avocados are ‘the’ food of the moment and as their popularity is rapidly continuing to rise, we felt the guacamole dip offering in the UK didn’t truly reflect this.
“Our aim with Holy Moly is to ‘free the dip’ and encourage consumers to use this range as more than just a condiment. That’s why we created 100% pure, to make a product that can be added to any dish, as opposed to just being a tortilla dip.”
