Holland & Barrett has launched a new £9 million TV advertising campaign.
The TV campaign, which aired with a 30 second launch ad on Thursday 28th February, runs for an initial three weeks and introduces the retailer’s new strap line ‘the good life’.
The ads, developed for Holland & Barett by agency RKCR/Y&R features the recognisable voice of actor Sir David Jason and distinctive illustrations by Yulia Drobva.
Taking place in idyllic cartoon woodland, the initial launch creative sees birds dancing, rabbits playing leapfrog and a wise owl in a tree. Sir David Jason’s voiceover narrative communicates the ‘good life’ message saying: “At Holland & Barrett we scour the earth for the finest health foods and natural remedies. Our staff are qualified in nutrition and supplements. And thankfully all our toiletries are paraben free. It’s what we call the good life.”
A 10 second version runs throughout March.
