H&B launches £9.99 whey protein

Last updated: March 11, 2013 2:27 pm

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Holland & Barrett has launched a range of smaller size whey protein lines, reports The Grocer.

The retailer told the food industry weekly that the 250g own-label products – priced at £9.99 – were developed as a direct result of VAT being imposed on sports nutrition products last year. This, it says, has pushed the price of popular 1.2kg tubs to over £50 and “hit sales hard for everyone”.

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ByJim Manson

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Jim Manson is editor of Natural Newsdesk, former editor-in-chief of Natural Products Global (whose influence and audience grew steadily under his editorship) and former editor of Natural Products News, a position he held for 16 years. A regular speaker, presenter and awards host at conferences and trade shows in the UK and across Europe, he has also written for national newspapers and magazines including The Guardian, Financial Times, The Times and Time Out.