HayMax has launched a giant new display box for its organic allergen barrier balm to celebrate the tenth anniversary of the brand.
The box has been designed by 11-year-old schoolgirl Sky who won a competition last summer at the Allergy Show that aimed to get children and adults to engage with the brand and raise awareness of hayfever.
“The idea was for children to design their own HayMax box, with the winner seeing their design turned into a giant window display box for this year,” explained Jasmine Wythe, HayMax marketing manger. “We gave them a template box, then let their imaginations run riot. Engagement was fantastic, so we will be rolling the idea out this year, making it available to all health stores and pharmacies. We expect some fantastic designs, and I’ll have the difficult task of choosing a winner.”
