HayMax, the organic pollen barrier balm for hayfever sufferers, has launched a new marketing campaign entitled ‘An Easier Way to Trap the Pollen’. Using the same strapline it features eye-catching humorous images of people trying to catch pollen in butterfly nets.
The images are being used in national trade and consumer press adverts and also feature on new A3 and A4 point of sale posters.
The brand also has newly designed counter display units this season, which comes with tester pots for customers to try for themselves. The unit and tester pots come with three each of three varieties of HayMax – for the price of nine single units.
And the brand is also continuing its three for the price of two offer, exclusive to independent stores throughout 2013.
HayMax retails at £6.99 for a 5ml pot. More information on free POS material is available at www.haymax.biz, or by calling 01525 406600.
