Hampstead Tea has refreshed its range of bio-dynamic, organic and fair trade teas to increase consumer appeal and in-store presence, and has added two new varieties: Cocoa Green and Strong English Breakfast.
The new-look range is rolling out this month and aims to present a clean and clear feel, reflecting the quality of the tea and the natural sourcing of the ingredients.
As part of the relaunch the core Hampstead Tea range has also been revamped, with fresh and improved taste profiles.
Velvety Cocoa Green marks a UK first and is a smooth and rich blend of premium whole leaf Darjeeling green tea and equatorially sourced cocoa. Complementing the existing black tea range, Strong Breakfast Tea is designed to appeal to consumers looking for a healthy, great tasting tea with a more robust feel, combining Assam and East African tea leaves.
“Our refreshed range appeals to a new generation of tea drinkers who are recognizing the added health benefits of drinking bio-dynamic teas and are keen to expand and diversify their palates, whilst not compromising on taste,” commented Mark Nicholls, head of marketing at Hampstead Tea. “Together with our new look we are confident the new products will be well received and will offer our customers a strong sales opportunity.”
All ingredients blended with Hampstead Tea’s Demeter certified Teas have a clearly defined origin and are sourced from Bio-Dynamic farms. Nicholls added: “At Hampstead Tea we are passionate about the purity of the source and believe only the best and highest quality organic, bio-dynamic and fair trade should be used where available. This commitment ensures that we deliver great tasting products using a sustainable and ethical process, for ultimate piece of mind.”
