Actress, environmentalist and blogger Gwyneth Paltrow has gone into partnership with organic skincare brand Juice Beauty to create a range of organic cosmetics, which launched in January 2016.
Teaming up with founding partner of Juice Beauty, Karen Behnke, Paltrow now sits as the brand’s newly appointed creative director of make-up. She also appears in advertising and social media for the brand.
In a statement shared on the Juice Beauty website, Paltrow said: “When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients and we are thrilled to be partnering with them in both makeup and skincare.”
The range comprises 78 certified organic products, including Phyto-Pigments Illuminating Primer, Phyto-Pigments Flawless Serum Foundation, and Phyto-Pigments Ultra-Natural Mascara.
