Meridian Foods is supporting its on-the-go Nut Bar range with its first ever London Underground advertising campaign this month.
The campaign will be unveiled on the 23 May and will run for two weeks in 30 central London tube stations. The poster sites are cross track, allowing the most effective opportunity to build brand awareness and engage with the audience. The campaign is expected to reach close to eight million people.
“We know that there is a great deal of untapped potential in this market,” says Darren Robinson, head of sales for Meridian Foods, “so we are diversifying our customer base and investing in support for these products to reach the widest potential audience.”
The new ads will be supplemented with sampling activity – targeting around 20,000 office workers in the capital and at the BBC Good Food Show in London from 20-22 May, in the run up to the campaign debut.
