Sussex-based Global By Nature has secured exclusive UK distributorship for The Super Elixir, a high-end supergreens supplement specially created for Elle MacPherson’s supplement business WelleCo.
The businesswoman, actress and model worked with nutritionist Dr Simone Laubscher on the creation of the product after experiencing the “terrific difference” of taking an alkalising greens supplement created for her by Dr Laubscher.
She comments: “We started to work on perfecting and balancing the most effective combinations as we went. This is where The Super Elixir born. We changed, modified and tested for years to find the perfect formula. In fact now if I leave home without my green drink in the morning, I turn and go back – my body actually craves it.
Global By Nature founder Soo Cieszynska, just back from the UK retail launch of the brand at Selfridges (it’s also gained listings in Whole Foods Market and Planet Organic) told Natural Products: “It’s been so exciting meeting Elle MacPherson and being chosen as the exclusive distributor for her incredible Super Elixir. It’s another fantastic endorsement for us at Global By Nature as being seen as a serious contender in the industry.”
Explaining how the Global By Nature won the distributorship deal, Cieszynska added: “The sequence of events began with WelleCo Australia making enquiries to the HFMA about UK and EU product labeling. Tom Moses ensured that the label met with the EU standards and introduced me to act as suitable sole UK distributor for the product. Maybe because WelleCo founder Elle MacPherson, and her two business partners are female –Dr Simone Laubscher and entrepreneur Andrea Bux – having a female distributor fitted the bill.”
• Picture: Global By Nature founder Soo Cieszynska with Tom Moses of Natural Trade Brokers at the Selfridges launch of The Super Elixir
