DRINKmaple has launched two new formats as well as new packaging for its 100% organic natural maple water brand.
The company has added to its original offer of a 250ml single carton format with a new 1 litre carton and a 355ml resealable bottle for on-the-go consumption.
The packaging, aiming to give more striking shelf appeal, has given the original black and white label a touch of sky blue.
“We are excited about our new packaging because it lends itself to our consumers’ healthy active lifestyle,” said Kate Weiler, co-founder of DRINKmaple, commenting on the new formats. “The bottle is more durable with a resealable cap which allows people to throw it in their bag and drink it while on the go either after a workout or as an everyday hydration. The 1 litre package lends itself to consumers who want a size to take home and use as a multi-serve package.”
