Boxing and rugby stars Chris Eubank Jr and Chris Robshaw have become the latest ambassadors for the natural drink brand Coco Fuzion 100.
The sports personalities will promote the range, which includes the UK’s first carbonated coconut water range as well as a natural isotonic drink.
“Our team of ambassadors spans e-sports leadership and international sportsmen and women,” says Jane O’Connor, group buying director at C7 Brands. “The primary engagement point with them has been through the usage of the product, particularly as the health debate is so high on everyone’s agenda. The Coco Fuzion 100 brand was initially created in response to a growing demand in the elite sports environment, where the health benefits of coconut water have been well understood for some years. Our multi-million pound marketing and engagement plans around our ambassadors are significant.”
Sir Ian McGeechan, who heads up the ambassadorial team, adds: “Given the prevalence of the health debate, I am truly excited by the balance and stature of the team and the plans for 2018/19 are truly impressive.”
