Clipper Teas has partnered with Seed and Bean on a large-scale on-pack promotion, available to all its retail partners nationwide.
Over 300,000 packs of Clipper’s green teas will carry a Seed and Bean branded sticker, giving consumers an opportunity to claim a free 85g bar of dark chocolate with four flavours to choose from: Extra Dark, Cornish Sea Salt, Extra Dark 72% Cocoa, Extra Dark Mint and Fine Dark Lemon & Cardamom.
Consumers will be directed towards a dedicated micro-site where they can enter the unique code printed on the inside of the box to claim their bar.
To inspire consumers to switch their tea break to green tea and dark chocolate, Clipper Teas has enlisted the help of nutritionist Libby Lemon who offers advice on the best tea and chocolate pairings on Clipper’s website.
There is a great synergy between Clipper and Seed and Bean which has enabled us to put together a well aligned on-pack promotion and a generous offer that will attract ethical and conscious shopper
“There is a great synergy between Clipper and Seed and Bean which has enabled us to put together a well aligned on-pack promotion and a generous offer that will attract ethical and conscious shopper,” says Adele Ward, Clipper Teas brand controller at Wessanen UK. “Not only do we share the same natural, fair and organic principles, but we are also both produced in the UK and are committed to producing high quality and delicious products in beautiful packaging.”
“Cleansing green tea and energizing dark chocolate are the perfect match for a natural pick-me-up – together, they’re a deliciously decadent way to make your next tea break feel a bit more virtuous,” she adds. “Less calorific and sugary than the usual tea and cake pairing, consumers can be good, but feel a bit naughty. People will be surprised at how well the combination works; the flavours of green tea marry beautifully with the dark chocolate. It’s time to shake up the tea break and go green.”
Clipper Teas and Seed and Bean will be supporting the partnership across all social media channels which will include a collaborative social competition to win a hamper of green tea and dark chocolate.
