Cawston Press bigs up the veg

Jane Wolfe
1 Min Read

Following on from the success of its Brilliant Beetroot juice (originally intended as a seasonal product but now a permanent feature), Cawston Press has launched two new pressed veg and apple juice blends: Incredible Carrot and Terrific Tomato.

Available in 750ml Tetrapaks, Terrific Tomato combines 51% tomato juice with 40% of Cawston’s signature apple juice, a drop of warming chilli, a little salt and 5% pressed celery root juice; and Incredible Carrot is made using 68% carrot juice blended with 30% apple juice and 2% lemon juice.

“Micah, our master blender, was quick off the mark in predicting the current upsurge in savoury flavours and these two vegetable-led juices consolidate our strong position in this sector,” commented Dan Broughton, Cawston’s sales director. “Brilliant Beetroot’s set a very high standard in terms of sales and we are equally confident of the new juices’ impact.”

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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