Natural skincare brand benecos has signed a deal with Sky Media to sponsor netball coverage on Sky Sports, starting this month.
Tapping into the brand’s desire to reach a younger female audience with an interest in natural products, health and wellbeing, the sponsorship includes 20 Vitality Netball Superleague games which will air from January until April, as well as the three International matches against Australia on 20, 22 and 24 January in Liverpool and London.
Benecos will receive credits around all netball programing on Sky Sports and Sky Go. In addition, the brand has negotiated with Over The Line Brand Solutions to have a three-minute LED perimeter advertising for the same matches.
