B.Fresh rethinks its greens

Jane Wolfe
1 Min Read

Cold-pressed juice brand B.Fresh has created a new low-calorie green juice, #greenglow, following feedback from customers that revealed celery as a love or loathe ingredient.

Combining cucumber, iceberg lettuce, romaine lettuce, spinach, kale, lemon and ginger, the 28 calorie juice is high is vitamin K and potassium and, like all B.Fresh juices, is one of your five a day.

“Consumer feedback is a huge part of our business development and the launch of #greenglow shows how seriously we take it,” explained Philip Maddocks, founder of B.Fresh. “We hope #greenglow will be a firm new favourite with those who enjoyed #leanandgreen as it offers all the refreshing flavour but with the warmth of ginger and without the celery.”

B.Fresh is the only British grower with cold-pressed High Pressure Process (HPP) juice capability, and it uses British ingredients wherever possible.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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