Chilliburner, a new food supplement harnessing the benefits of chillies but without the burn, has launched onto the UK market.
Numerous studies have shown that the capsaicinoids in chillies may help contribute to weight reduction by increasing energy expenditure, stimulating carbohydrate and fat oxidation and helping maintain healthy lipid profile.
Chilliburner contains a highly concentrated extract from chilli peppers which is processed by a patented technology to provide all the benefits but without mouth or stomach irritation.
The Scoville scale measures the pungency of chilli peppers and Scoville heat units (sHU) indicate the amount of capsaicin present. The Chilliburner supplement contains a chilli pepper extract with a rating of 300,000 sHU, compared with a 30-50,000 sHU rating in dried chilli peppers. One Chilliburner tablet is equivalent to eating 15 chilli peppers.
Chilliburner tablets are 100% natural, gluten-free, lactose-free, GMO-free and suitable for vegetarians.
The brand is being supported by a national PR and advertising campaign.
Chilliburner is available from veggie-mart.
