Avalon Organics introduces extensive range revamp

Jane Wolfe
2 Min Read

The Avalon Organics product range has been repackaged with some lines relaunching with new and improved formulas.

Highlights of the relaunch include Avalon Organic’s new Wrinkle Therapy collection, which employs rosehip oil and hyaluronic acid to reduce fine lines, wrinkles and crow’s feet.

The brand’s Vitamin C Renewal and Lavender Luminosity ranges have had name changes and are now known as Intense Defense and Brilliant Balance respectively. Intense Defense offers the same antioxidant-intensive formulas for daily defence against visible ageing caused by sun exposure and other environmental stressors. Brilliant Balance offers new and improved hypoallergenic formulas that gently cleanses and balances sensitive skin, using lavender, prebiotics and cucumber extract.

New on the hair care front, Damage Control Therapy Hair Care with Argan Oil is designed to rejuvenate stressed or damaged hair. The products aim to penetrate and nourish the hair shaft, sealing in and replenishing moisture; reduce friction and shield hair from heat when brushing and styling; and help hair resist the visual signs of age, maintaining a soft, shiny, healthy-looking appearance.

Avalon Organics is distributed by Kinetic Natural Products Distributor in the UK and can be found at Natural & Organic Products Europe on Stand F20.

 

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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