New from The Premium Snack Company comes the Nothing But range – the first range of UK snacks to contain freeze-dried vegetables.
The offer comprises three flavours: Sliced Beetroot & Parsnip, Pea & Sweetcorn and Mange Tout & Red Pepper. Each pack of the low-calorie snacks – which contain no added salt, sugar, fat or preservatives – represents one of the recommended five-a-day.
“The freeze-dried fruit and vegetable snack market is well established in the USA and Asia, and we feel the time is now right to lead the development in the market in the UK,” says David Street, Commercial Development Manager, The Premium Snack Company, commenting on the launch. “The UK consumer will try a new snack if it looks interesting and different, and we feel that the combination of vegetables that we have used in our range, combined with their ‘real vegetable taste’, will appeal to people who are looking for healthy alternative snacks containing 100% natural ingredients.
Street adds: “With the Nothing But range, you get nothing but real vegetables, and because they have been freeze-dried they maintain their taste, colour and appearance throughout their shelf life.”
