Amazonia Preciosa launches TLC for hair

Jane Wolfe
1 Min Read

The natural vegan and organic brand of shampoos and conditioners from Surya Brasil – Amazonia Preciosa – is now available in the UK, offering a range of five formulations aimed at giving hair a complete overhaul.

Certified by Ecocert, the five varieties are Ucuuba for curly and fragile hair; Buriti for dyed and damaged hair; Murumuru for oily hair; Cupuacu for normal and straight hair; and Brazil Nut for dry hair.

Formulated to restore, nourish, revitalise, restructure and clarify, the formulas are created from ingredients sourced in the Amazon and use plant-based oils and butters to keep hair strong, manageable and protected. The ingredients are ethically and sustainably harvested to support the local economy and indigenous population.

Surya Brasil is a member of the Brazilian Trade Association for Natural Products and Wellbeing that brings together companies marketing natural products with environmental responsibility.

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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