Luxury British brand 001, created by Hong Kong-born aromatherapist and beauty therapist Ada Ooi, recently launched in the UK with an exhibition at Rifle Maker’s Gallery, London, showcasing three international artists.
Commissioned by 001, the artists’ work is a response to key elements of the new range and highlights the link between beauty, art and culture as one of a state of wellbeing and equilibrium.
The range fuses modern biochemistry and traditional apothecary principles to help restore skin balance, counteract environmental imbalance generated by free radicals and delay the aging process at a cellular level.
Ooi says: “Our busy, city dwelling lifestyles often create internal imbalances that lead to unsatisfactory skin conditions – 001 helps soothe imperfections and rejuvenate with its refined, potent ingredients.
The products, which are formulated and hand-poured using innovative hybrid methods at the 001 equiHybrid Lab, include Pure Lavender Hydrolat Toner, Active Marine Power Concentrate, GLA and Anti-Oxidant Rich Cream and Supreme Equilibrium Mask.
“We invite experimentation with different applications – tapping, massaging or pressing – to stimulate blood flow and enhance absorption – making the products work harder for you,” Ooi adds.
