The winners and finalists of this year’s Beauty Shortlist Awards have been announced, with the year’s top winners including “2025 Beauty Brand To Watch: Compendium, alongside WelleCo by Elle Macpherson, Retreatment Botanics, Dr Hauschka, Jurlique, Davines, Tisserand, Weleda, Evolve Organic Beauty, Inlight, Tropic Skincare and SKN-RG.
Italian haircare experts Rossano Ferretti (Best Hair Brand 2025) and London-based REHAB Your Hair (Best Hair Brand – Innovation) both shone within the hair categories.
Intelligent Skin Radiant Foundation SPF15 (32 shades) by et al has won Beauty Product of the Year and Makeup Product of the Year.
Ayurveda, Menopause, Fragrance and Home Fragrance, Night Treatments, Skin Type and Age-Targeted Skincare and Haircare were among the most competitive categories.
“This has been a really solid, vibrant and diverse year for The Beauty Shortlist Awards (Year 14) most notably for overall calibre, intelligent formulations, branding, innovation and ethics, while entries for the 7th annual Wellbeing Awards have turned out to be the strongest since these awards launched in 2019,” said Beauty Shortlist founder Fiona Klonarides.
New categories for 2025 include:
- Winter Self-Care
- Best Indie Artisan Brand (Free Yourself candles & natural fragrance, Vermont and Grasse)
- Best Slow Beauty Brand (Moksa)
- Most Empowering Beauty Brand (three winners, Alix Clo, Made of More, Rageism)
- Best Refillable Beauty Product (Elate Cosmetics Refillable Mascara)
To view the complete list of this year’s winners go to www.thebeautyshortlist.com
