With a record number of entries from over 16 countries, the 2020 Beauty Shortlist Mama & Baby Awards – which celebrate natural baby, beauty, wellness and eco home products – has today announced its winners.
Evolve Organic Beauty took Best Natural/Organic Skincare Brand – UK; Retreatment Botanics by Olivia Newton-John won the international award; and 100% Pure Organic Coffee Bean Eye Cream was voted Best Natural/Organic Product – Eyes.
Targeting little ones, Weleda Baby Calendula Shampoo & Body Wash won Best Baby Shampoo, Little Freddie took Best Baby Food Brand and Best Baby Bubble Bath went to Burt’s Bees Baby Original Bubble Bath.
Little Butterfly London took the accolade for Best Baby Brand – UK, with Kiss Kiss Goodnight winning the US equivalent and WotNot Naturals the Australian.
Biode Skin Salve-Ation All Over Balm won Best New Launch Product and PHB Ethical Beauty 2-in-1 Shampoo & Body Wash was awarded Best new Launch in the Mother & Baby category.
“The demand for natural beauty, baby and household products is accelerating, with more parents intentionally switching to cleaner and greener products – and in turn, we’re seeing a significant increase in plant-based, organic-certified product launches to satisfy this demand,” says awards director Fiona Klonarides.
From totally compostable baby wipes to aroma-therapeutic sleep sprays, brands are focusing on innovative ways to provide comfort and peace of mind during this challenging time
“The pandemic has put natural and organic products front and centre in parents’ minds. From totally compostable baby wipes to aroma-therapeutic sleep sprays, brands are focusing on innovative ways to provide comfort and peace of mind during this challenging time, reinforcing the fact that there’s never been a more important time for parents to choose natural. Plus, keep a look out for “100% home compostable” zero trace products — an early but important trend.”
The specialist panel included Katie Hill, co-founder of eco living magazine My Green Pod; Holly Spierings, creative director of Australian brand Eye of Horus; and New York-based make-up artist and wellness consultant Denise del Russo.
The Beauty Shortlist Mama & Baby Awards are sponsor- and ad-free. For a complete list of winners visit www.thebeautyshortlist.com.
