This September, Global Organic Textile Standard (GOTS) is taking consumers #BehindTheSeams for the second year running, to highlight the sustainable and social qualities of GOTS-certified products – spanning fashion, textiles, hygiene products and so much more.
The non-profit certification is recognised for its comprehensive approach to sustainability – from promoting human rights across the supply chain, to banning harmful chemicals in textile production.
Building on the success of last year’s campaign, #BehindTheSeams2024 has expanded to take over the entire month, running from Sep 2nd until Sep 30th. This year’s initiative sees more education on the people and practices making sustainable textiles, and will see daily giveaways on Instagram featuring partnerships with leading GOTS-certified brands such as Frugi, FC St. Pauli, LangerChen, Natracare, Mandala, Dedicated, and more.
Additionally, a major giveaway will be hosted on behindtheseams.eco, where visitors can learn about sustainability by answering daily questions while earning entries. The grand prize, available to one lucky winner in Europe and their guest, is a sustainable trip to Paris. This includes train travel, a two-night stay at the eco-friendly Eden Lodge Paris and a private fitting for a custom GOTS-certified jacket by John Preston, the only brand offering made-to-measure GOTS-certified fashion. The winner will also enjoy dinner at La Table de Colette, a Michelin-starred restaurant committed to eco-responsibility, including a menu highlighting the carbon footprint of each dish.
#BehindTheSeams is also spotlighting “organic in-conversion” farming and urging brands to support farmers during the critical transition period from conventional to organic. In this campaign, GOTS has partnered with the Organic Cotton Accelerator, a multi-stakeholder organisation dedicated to supporting farmers throughout the cotton supply chain as they make the shift to and sustain organic practices. Together, GOTS and OCA want to send a message that brands can bolster the organic cotton supply by investing in and buying organic in-conversion cotton.
“Global Standard and GOTS-certified companies work hard in the background to ensure a more organic, sustainable and socially conscious textile industry, but the consumer doesn’t always see or know what that actually means when they pick up a GOTS item in a store,” said Holger Stripf, head of marketing at Global Standard. “This campaign is a fun, engaging way to educate the public on living eco-consciously and why choosing organic textiles is better for the health of humans and the planet.”
Learn more at behindtheseams.eco.
