Who’s Who in Natural Beauty

A bumper year for natural beauty

What a year it’s been! As natural beauty edges towards the main- stream, our industry has been busy working at grassroots level to build demand and dictate trends – which makes for an amazing Who’s Who for 2019.

On the next few pages you’ll meet our sector’s true movers and shakers. They’re the people who’ve shaped the industry all through the year – nurturing brands, spreading knowledge and building awareness. As ever, you’ll see a few established faces, plus lots of exciting names that might be new to you. In a sector blossoming so rapidly, it’s hard to pick out a bigger picture. But we do know that there’s a healthy number of cult brand owners and consultants with the expertise to bolster sales across the natural beauty spectrum.

So, without further ado, here’s our hot list …

1. THE NATURAL NUMBER ONE: Jayn Sterland, managing director, Weleda (UK & Ireland)
2. THE NATURAL BUSINESS DISRUPTORS: Jo and Stuart Chidley, co-founders, Beauty Kitchen
3. THE BEAUTY INNOVATORS: Alex and Kim Barani, co-founders, Kinetic Natural Products Distributors
4. THE ORGANIC MENTOR: Lorraine Dallmeier, director, Formula Botanica
5. THE CREATIVE CONSULTANT: Helen Yeardsley, beauty industry expert, Y Consultancy
6. THE ORGANIC HAIR CARE ADVOCATE: Tabitha James Kraan, founder, Tabitha James Kraan
7. THE BEAUTY MARKETING MAVEN: Ailish Lucas, blogger, The Glow Getter
8. THE FACE OF THE INDUSTRY: Janey Lee Grace, radio presenter and author
9. THE TRUSTED INFLUENCER: Fiona Klonarides, founder, The Beauty Shortlist
10. THE NATURAL EXPERT: Sonia White, managing director, Amarya
11. THE CERTIFICATION EXPERT: Mark Smith, director general, NATRUE
12. THE BOUTIQUE BEAUTY QUEEN: Imelda Burke, founder, Content Beauty & Wellbeing
13. THE PIONEERING FAMILY FOUNDERS: Clare and Rebecca Hopkins, co-founders, Balance Me
14. THE HOLISTIC BEAUTY HEROINE: Yelena Serebryakova, founder, Lena Wild
15. THE ANTI-GREENWASH CAMPAIGNER: Katie Hill, editor-in-chief, My Green Pod
16. THE CULT BEAUTY LEADERS: Dominika Minarovic and Elsie Rutterford, co-founders, BYBI Beauty
17. THE NATURAL SPA SPECIALISTS: Kirstie and Luke Sherriff, co-founders, Pinks Boutique
18. THE DEDICATED DIGITAL RETAILER: Mel Jenkinson, founder, Glow Organic
19. THE INDUSTRY TRENDSETTER: Lou Dartford, make-up artist
20. THE NATURAL SKIN FOOD GOURMET: Alex Nicolaou, founder, NINI Organics
21. THE CREATIVE BUYER: Mitch McCarthy-Kalischer, assistant category manager, Holland & Barrett
22. THE SISTERS ON A MISSION: Ariane and Delphine Chui, founders, ftoxins
23. THE ORGANIC GURU: Graeme Hume, founder, Pravera
24. THE BOUNDARY BREAKER: Emma Thornton, founder, TRUE Skincare
25. THE ORGANIC CHAMPION: Georgia Barnes, senior business development manager, beauty and wellbeing, The Soil Association
26. RISING STAR: THE ANTI-PLASTIC REVOLUTIONARY: Brianne West, founder, Ethique