Once again Weleda sponsored The Model Zone for London Fashion Week earlier this month, for the eleventh year running.
The brand’s team of beauty therapists – Nisha Jani, Amanda Bucher, Rachael Leffman, Siobhan O’Connor, Suzi Brown, Gabriele Haynes, Megan Edwards, Sarah Morgan, Amanda Adams and Katerina Roberts – offered revitalizing treatments and massages, plus natural skincare advice. Weleda homeopaths Rachael, Katerina and also Jo Permaul were also on hand to provide holistic health consultations.
Tucked away from the media glare, The Model Zone is set up as a relaxing retreat to provide models with a private haven where they can unwind, eat healthily, drink plenty of fluids, take off their make-up and enjoy a little pampering with organic skincare from Weleda.
Models also took home a Model Zone goody bag containing a variety of Weleda treats.
Weleda Skin Food also worked its magic backstage at a number of LFW shows, being used my make-up artists including those for Wesley Harriott, Xiao Li, Gènavant, Johnstons of Elgin, Natasha Zinko and Molly Goddard.