Healthier haircare brand Tints of Nature has introduced a new semi-permanent hair colour line called Bold Colours.
Designed to encourage consumers to channel their ‘inner unicorn’, the new Tints of Nature range of eight customizable colours is available in Purple, Teal, Orange, Blue, Pink, Fuchsia, Green and Rose Gold.
The new offer also includes a Pasteliser which can be mixed with the Bold Colours to create softer shades.
The products are positioned as a great way for consumers to try a bright new look with no long-term commitment – the colour lasts between six to 12 washes – or damage to hair. Each colour is enriched with quinoa and includes a Charcoal Clarifying Shampoo.
Tints of Nature Bold Colour formulas are vegan, cruelty-free and packed with naturally derived ingredients. They are made with 100% natural fragrance and moisturizing ingredients including aloe, comfrey and chamomile to help keep hair healthy.
The conditioner-based colours are free from ammonia, PPD and PTD. They will be the first take-home hair colour in the world to be packaged in bottles and caps made from 100% post-consumer recycled (PCR) plastic. Tints of Nature will roll out the new packaging to its entire range by 2020.
