Natural and sustainable skincare brand Skin Academy ZERO has announced partnerships with online beauty retailer Feelunique and global environmental organization Ecologi.
The brand says its launch onto Feelunique comes at a pivotal time and that the alignment was chosen carefully: “Feelunique are one of the leading online beauty retailers in the UK and highly supportive of entrepreneurial and unique new brands, so coupled with their engaged and growing customer base and following a year of unprecedented growth, we felt they would be a perfect retail partner,” explains Skin Academy MD Dave Coulson. “As a 100% natural and recyclable skincare brand with a following amongst Millennials and Gen Z, Skin Academy ZERO is well suited to the Feelunique customer.”
As well as stocking the existing range of eight SKUs, Feelunique will exclusively launch new Skin Academy ZERO Replenishing Facial Oil, a blend of six concentrated plant-based oils formulated to ‘supercharge the skin as well as to help the mind unwind’.
Through the vegan skincare brand’s new partnership with Ecologi, for every Skin Academy ZERO product sold on Feelunique, a tree will be planted via Eden Reforestation Projects, which employs local people to plant millions of trees each year in countries where reforestation is needed.
“As a sustainable brand we are always looking for ways to reduce our impact on the environment and by partnering with Ecologi we are able to contribute something back with a positive benefit,” says Coulson. “We know our customer cares deeply about the environment … The Ecologi partnership fits with the eco-friendly values of the ZERO brand, which is important as we feel it will be more meaningful for our consumers and help demonstrate that we are trying to make a difference.”
