A new white paper published by The Vegan Society highlights recent findings showing that interest in vegan beauty has continued to grow and is now at an ‘all-time high’.
The charity’s free Unlock the Vegan Beauty Market, Leave the Animals Out of Cosmetics report reveals that data from Google Trends shows interest in vegan beauty and searches for vegan products have been steadily increasing over the last ten years, and MarketGlass predicts the global vegan cosmetics industry will be worth $21.4 billion by 2027.
Citing its 2021 report on the UK beauty industry, the society says that 56% of shoppers wanted to see more vegan-verified products across all cosmetic and toiletry products. It found the demographic demanding the most products were females aged 45-plus, where 71.4% wanted to see more vegan options across all cosmetic and toiletry products. The category with most demand was vegan shampoo, conditioner and hair styling products, with 40.7% wanting more items in this category, while vegan make-up saw 36.5% wanting more options.
We’re looking forward to what happens next in this space over the next year or two
“There are an estimated 79 million vegans across the world, so it is no surprise that there is a high demand for vegan cosmetics and toiletries as people shop for products in keeping with their personal beliefs,” the white paper states. “However, research also indicates that it is non-vegan consumers that are also driving this trend, with over half of British women buying vegan products despite a third of these consumers not being vegan.”
The rise is also being driven by conscious beauty trends, as well as the public’s negative perception of animal testing, says the paper. A 2020 survey by the Fund for Replacement of Animals in Medical Experiments (FRAME) found 84% of Brits would not buy a cosmetics product if they knew it, or one of its ingredients, had been tested on animals.
“This new white paper proves that no industry is moving faster than vegan beauty,” comments Katie Grant, B2B marketing officer at The Vegan Society. “A combination of the rise in the number of vegans globally, conscious beauty trends and the public’s negative perception of animal testing mean that it’s an exciting time for both vegan shoppers and vegan beauty brands and businesses. We’re looking forward to what happens next in this space over the next year or two.”
Of the 60,000-plus products registered with the Vegan Trademark globally, the cosmetics and toiletries category makes up 45%.
