NATRUE, the international non-profit association committed to promoting and protecting Natural and Organic Cosmetics worldwide has announced the launch of the first-ever Natural Cosmetics Week.
Running from 23-29 November 2024, the initiative builds on the success of last year’s International Day of Natural Cosmetics and is set to raise awareness about the benefits of natural cosmetics – for both people and planet – and encourage a deeper commitment to sustainability within the beauty industry.
To underscore the significance of natural and organic ingredients in beauty products alongside the role of sustainability in our industry, NATRUE have chosen the theme ‘Embrace Nature, Empower Your Skin’.
NATRUE are encouraging everyone – from industry professionals to consumers – to join in celebrating the power of nature in beauty and to get involved by registering activities, sharing stories, and joining the conversation. Some participation examples include bespoke promotional activities, workshops and webinars focusing on the benefits of sustainable beauty practices and exclusive behind-the-scenes footage.
Natural Cosmetics Week 2024 is a unique opportunity to elevate the conversation around natural beauty products and practices. To find out more about participating in Natural Cosmetics Week, visit the NATRUE website.
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