NATRUE will be placing the spotlight on natural and sustainable beauty on 23 November with a new motivational initiative: an International Day of Natural Cosmetics.
The awareness day, which will be marked in over 30 countries, is designed to promote the benefits of genuine natural cosmetics for both people and planet and inspire consumers to #choosetruebeauty.
“Consumers are looking for authenticity and beauty brands they can trust,” comments NATRUE director general, Dr Mark Smith. “We know from our consumer research that natural cosmetics are perceived by the public as the best long-term choice for us and for the planet. On 23 November, Natural Cosmetics Day will look to highlight some of the many reasons to choose true beauty.”
Natural Cosmetics Day will look to highlight some of the many reasons to choose true beauty
He adds: “Beauty nowadays has to be more than skin deep. Ultimately, using products including cosmetics that do not harm our beautiful planet is paramount to us all. Natural and organic cosmetics represent a sustainable option for anyone wanting to protect and promote our natural resources, our oceans, our soils.”
The International Day of Natural Cosmetics will be supported by a social media campaign, and producers, manufacturers, retailers, journalists, beauty professionals, influencers and the public can all get involved by raising awareness of natural beauty benefits via social media.
NATRUE will be championing natural beauty all around the world using the hashtags #choosetruebeauty, #naturalcosmeticsday, #dayofnoc and #natruecosmetics.
