According to Soil Association Certification’s Organic Beauty and Wellbeing Market 2019 report, sustainable shoppers have driven the market for certified organic and natural beauty products to an all-time high with a 14% rise in sales in 2018.
The report shows that sales of certified organic and natural beauty products totalled £86.5 million in 2018, with Soil Association COSMOS-certified beauty products in Europe doubling to reach over 10,000 products across 794 brands, pushing the sector in its eighth consecutive year of growth.
Certified organic and natural products are being increasingly sought as shoppers look for products with a greater guarantee of sustainability, holistic wellness and ethical assurances, says the report, with 65% of shoppers now expecting brands to share ingredient sourcing.
Conscious consumers are seeking sustainable beauty products that promote a holistic sense of wellbeing while also upholding their ethical and environmental values
“The certified organic and natural beauty sector is at an all-time high,” says Georgia Barnes, business development manager for beauty & wellbeing at Soil Association Certification. “Conscious consumers are seeking sustainable beauty products that promote a holistic sense of wellbeing while also upholding their ethical and environmental values. Organic and natural beauty certification delivers these values by working with nature and provides a stamp of trust that combats greenwashing and plays a central role in the movement towards a more responsible industry.
“Consumer demand is driving change and more brands than ever are securing the Soil Association COSMOS logo on a product, which shows it’s been through a rigorous certification process. It guarantees the product is sourced and manufactured using sustainable ingredients, not tested on animals, free from harsh chemicals, parabens, synthetic dyes and artificial fragrances.”
The report also highlights that millennials and the younger generations are pushing for sustainable change in the industry, meaning the trend will likely continue as more of these age groups enter the market looking for transparency and sustainability.
The full report can be accessed here. http://bit.ly/OBWMarketReport2019
