Benecos nails it on colour

Jane Wolfe
1 Min Read

Natural and organic beauty brand benecos has added seven new colours to its nail polish offering for winter.

Along with the rest of benecos Natural Nail Polish range, the fresh shades – Vamp (aubergine), Bubble Gum, Galaxy (sparkling purple), Licorice (glossy black), Nordic Blue, Rock It! (grey) and Flamingo (coral) – now come in new 5ml bottles.

All the nail varnishes are cruelty-free, vegan, made with up to 90% natural ingredients and free from the following eight harsh ingredients: toluene, camphor, colophony, phthalates, formaldehyde, parabens, silicones and halo-organic compounds.

The polishes are formulated with added biotin and avocado oil to strengthen and nourish nails.

“We have seen an increase in consumer demand for a larger variety of colour options,” says Graeme Hume, MD of Pravera, UK distributor of the brand. “The new lower price point give the consumer the opportunity to try more colours than before and the smaller 5ml size makes the product easier to store. ”

 

 

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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