From April to September, organic products will take center stage in the Barcelona Metro. This will be achieved through a series of informative panels that will highlight the benefits of organic food for public transport users as they move through the stairways connecting the lobby and platform of Plaça Catalunya station (Line 1 of the Barcelona Metro).
The aim of this campaign is to raise public awareness about food choices. Using a disruptive tone and eye-catching aesthetics, it delivers powerful messages designed to create a significant impact on metro users, encouraging them to reflect on their consumption habits. The campaign will also extend to other channels, such as the press and social media, where various related actions will be showcased.
A clear message: organic food is the only one made with lots of love and zero tricks.
The first phase of this campaign will take place from April to June, focusing on three thematic pillars, all culminating in the message “Choose Bio” (“Elige Bio”). Each theme highlights a key pillar of organic production and its positive impact on both our health and the environment.
The first phase, launching on April 1, will focus on Genetically Modified Organisms (GMOs), emphasizing the importance of consuming GMO-free foods and underscoring the purity and authenticity of organic products.
Under the slogan “Choose Bio,” this awareness campaign kicks off, inviting users at the Plaça Catalunya station (Line 1 of the Metro) to reflect on the value of organic food
In May, the message “Fewer Additives. More Health” will emphasize the natural quality of organic foods. Complying with strict EU Organic Regulations, these products are grown and produced without preservatives, artificial colorants, flavour enhancers, hydrogenated fats, or other artificial additives—reminding consumers that a more natural diet translates to better health.
June will highlight the positive impact of organic food on both the environment and our health. Through the message “No Pesticides or Chemical Fertilizers,” the panels will reinforce the importance of adopting healthy habits and position organic foods as a fundamental choice.
Launched by Sol Natural, a pioneering and leading brand in organic food, the campaign is supported by Bio Eco Actual, a key media outlet providing independent and free information on organic food.
About Sol Natural
Founded in 1992 in Vilassar de Mar (Barcelona), Sol Natural has a mission to offer high-quality, sustainable, organic, and locally sourced food. With over 30 years of experience and maintaining its family business spirit, it currently distributes more than 1,400 organic products, including gluten-free, lactose-free, vegan, and no-added-sugar options suitable for all households, individuals, circumstances, and lifestyles. For more information, visit www.solnatural.bio
About Bio Eco Actual
Bio Eco Actual is a free printed and digital media outlet providing information for consumers, producers, distributors, and retailers in the organic production sector. For more information, visit www.bioecoactual.com
The article Organic Food Takes Over the Barcelona Metro! appeared first on Bio Eco Actual.
