Industry leaders in organic and retail take the spotlight at Nordic Organic Food Fair

The Nordic region’s trade expo for certified organic food and drink, Nordic Organic Food Fair has revealed its stella line-up of expert speakers. Renowned for providing unrivalled insights and panel discussions – experts from IKEA, Lidl, COOP Sverige, Svensk Dagligvaruhandel, Martin & Servera, Organic Sweden, IFOAM Organics, KRAV (and many more) will take to the Main Stage on 9-10 October, at Kistamässan, Stockholm.   

Melina Viking, Event Director says “A visit to the Nordic Organic Food Fair (co-located with The Good Food Fair) isn’t just about the products. Our expert speakers will talk about the latest food and drink trends and valuable insights for our visitors to stay ahead of their competition. We have the best-ever speaker programme to date with some of the biggest names in food and retail, including senior representatives from IKEA, Lidl and ICA. It’s a vital opportunity to hear from these experts, for the first time in Stockholm, so book your free trade ticket!”  

The main stage will be hosted by Jens Almqvist, Founder of TILT – Food System Architects. 

Insightful Organic Insights

A key draw for many visitors who attend is the annual Big Nordic Organic Debate, facilitated by Joanna Wierzbicka, Strategic Initiatives Manager at IFOAM Organics. During this exciting panel, Nordic leaders will share their insight into the Nordic markets, emerging trends, the effects of a war and how a Nordic collaboration is key to growing organic market share. Panellists include Charlotte Bladh André, CEO of Organic Sweden; Aura Lamminparras, CEO of Pro Luomu; and Kari Marte Sjøvik, Project Manager at Økologisk Norge (Organic Norway). 

The Big Nordic Organic Debate will take place October 9 – 10:30 AM – 11:30 AM. 

Another way to get ahead of organic trends is to catch Mary Allen (Founder of Natural Brand Works) speaking about 10 trends to watch in 2025. Mary Allen will discuss the top trends, insights and opportunities that are currently driving interest and sales in natural and organic CPG foods, beverage, and healthy living categories. Including a few key trends that will continue to influence future brand development, and products in the market. 

10 Trends to Watch in 2025 will take place October 9 – 16:30 PM – 17:00 PM. 

As well as this, visitors can explore the power of nudging with Heidi Haavisto-Meier, Specialist at Pro Luomu, and Anton Järild, Communication Strategist at Organic Sweden. This session about “Nudging Organic” will highlight the international project that is pioneering new ways to influence consumer behaviour towards organic products through subtle yet effective nudging techniques. 

Nudging Organic: Inspiring Strategies from Finland and Sweden to Drive Sustainable Consumption will take place on October 10 – 10:30 AM – 11:15 AM. 

Lastly, KRAV’s CEO Emma Rung will reveal her thoughts about the future of the organic market and what trends we see now and going forward. She will also present the KRAV ‘Go Organic’ Award, a prize that celebrates organic products and ideas that truly make a difference. 

The Future Organic Movement – Trends in the Organic Market will take place October 10 – 15:45 PM – 16:05 PM.  And GO Award (Go Organic Award) will take place October 10 – 16:05 PM – 16:30 PM.  

Sustainability and Waste Management Talks  

As well as the topic of ‘organic’, the programme will include talks and panels about sustainability in our food systems, food waste management, plus how it affects health and much more.  

Sustainability is an important issue in grocery retail that shapes the challenges and solutions of the future, therefore Filip Ekander, Hållbarhetsansvarig Svensk Dagligvaruhandel will facilitate an important panel titled: Framtidens dagligvaruhandel.  

Join this Swedish speaking session to hear initiatives, solutions and challenges that give insight into what the future will look like from leading retail sustainability experts. Panellists include Mattis Bergquist, Head of Sustainability at Coop Sverige; Åsa Domeij, Head of Sustainability at Axfood; Anders Axelsson, Chef Hållbarhetsstrategi & Utveckling at ICA Sverige AB; and Anneli Bylund, Hållbarhetschef at Lidl Sverige.  

Framtidens dagligvaruhandel will take place on October 10 – 11:30 AM – 12:20 PM. 

Other sustainability seminar highlights include:  

  • Outsmarting food waste: PANEL (October 10 – 13:00 PM – 13:50 PM)  
  • Upcycled Foods Market Opportunities – Iveta Kovacova, Research Director of Ecovia Intelligence (October 9 – 12:00 PM – 12:35 PM)  
  • Healthy food environments = healthy food habits? PANEL (October 9 – 13:00 PM – 13:50 PM) 
  • Navigating through the intricacies of Plant-Based, Vegetarian, and Vegan Products – Julia Levi, Regulatory Product Compliance Leader at IKEA (October 9 – 15:00 PM – 15:45 PM).  
  • AI och nudging revolutionerar möjligheterna till hållbara beslut: PANEL (October 9 – 14:00 PM – 14:50 PM)  

Plus, many more. For more information and to view the full schedule, please visit:  www.nordicorganicexpo.com/seminars-2024.   

Register for a free trade ticket  

The Nordic Organic Food Fair & The Good Food Fair is one of the most highly anticipated trade events for sustainable retail. The show will take place at Kistamässan, Sweden on 9-10 October. For more information and to register for a FREE trade ticket, please visit www.nordicorganicexpo.com.