Science-led muscle and joint health brand WholyMe, has announced the close of a Seed Plus funding round of £1.2 million.
The investment will advance WholyMe’s expansion into high street retailers including Boots and Holland & Barrett. It will also support the development of new products for the pioneering longevity brand, with effective solutions designed to enhance physical wellbeing for active individuals.
Led by founder Celine Ivari, WholyMe combines combines clinically tested and award-winning formulas with high-quality natural ingredients to promote longevity, recovery, and mobility. With the backing of key investors, WholyMe is poised to advance its mission to become a global leader in highly effective solutions for maintaining muscle and joint health.
“I tend to focus on tech investments, but with Celine Ivari, I saw a founder with exceptional vision and drive,” said lead angel investor Alexander Tamas. “WholyMe’s products are truly impressive—I’ve experienced the benefits myself. I believe in the brand’s potential to make a real impact, and I am excited to support their journey.”
The funding round also included an investment from Two Magnolias, led by co-founder Jessica Rasmussen. She remarked, “WholyMe is uncompromising in its approach to become the world’s leading naturopathic pain management brand. This vision aligns perfectly with Two Magnolias’ focus on supporting trailblazing entrepreneurs who disrupt the status quo using science and technology. Celine Ivari exemplifies such an entrepreneur. Backed by influential figures in functional medicine, we at Two Magnolias are honoured to join a cohort of investors who recognise her leadership in the field.”
WholyMe’s products are also endorsed by Dr. Mark Hyman, a leading figure in functional medicine, and former Unilever CEO Paul Polman serves as an advisor to WholyMe, bringing his deep expertise in consumer goods and brand strategy.
Founder Celine Ivari expressed her enthusiasm for this significant milestone, stating, “This investment represents a critical step in our journey to redefine muscle and joint health through natural, science-backed solutions. We are thrilled to have such distinguished investors and advisors who share our vision and values. With this support, WholyMe will continue to innovate and expand, providing effective, accessible wellness solutions to more people than ever before.”
