Vivo Life strives to Thrive

Jane Wolfe
2 Min Read

The latest product from Vivo Life is the 100% natural wholefood multinutrient Thrive, which utilizes tree lichen to provide a vegan form of vitamin D3.

The Thrive supplement is an organic powdered blend of vitamins, minerals, probiotics and superfoods that can be added to water to make a health-boosting drink.

The certified vegan supplement incorporates lion’s mane mushrooms for their brain-boosting properties; the adaptogen gotu kola; vitamin C-rich camu camu berries – a good source of manganese, potassium and copper; the antioxidant amla fruit – packed with B vitamins and vitamin C; and a tree lichen, which the brand says contains the only vegan source of vitamin D3.

Thrive also has added vitamin B12, which can be deficient in a vegetarian diet, and includes a variety of other ingredients including broccoli, kale, spinach, lemon extract, curry leaf and holy basil leaf.

“Cheap chemically extracted multi-vitamin pills are packed with synthetic and isolated nutrients,” comments a company spokesman. “Thrive is formulated by nutritionists, made with 100% real foods and backed by more than 50 independent studies. Because the nutrients found in real, wholefoods are so much more effective, Thrive uses a much smaller dose than synthetic supplements for a much greater benefit.”

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Jane Wolfe has worked in journalism since leaving University with a BA (Hons) in English in 1991, covering industries as diverse as energy, broadcasting, wellbeing and animal welfare. She first became part of the Natural Products News team in 1998 as a sub editor and freelance journalist before relocating to Greece in 2004. In 2013 she returned to the magazine as assistant editor, then deputy editor.
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