Nelsons has launched a revamped website (www.nelsons.net) designed to provide a modern look and feel, improved functionality and rich content.
Created with user experience firmly in mind, says the manufacturer, the site has been completely redesigned to help visitors understand Nelsons’ mission to inspire generations to live healthier, happier lives through sections such as Our Values, Our Story, Quality Standards and Our Brands.
In addition, three new dedicated brand websites for RESCUE, Bach Original Flower Remedies and Spatone have also launched.
“We are really excited about our new global website launches. We know our consumers are searching online for information about their health and wellbeing, and with more relevant online content that is easier to navigate they will offer consumers lifestyle tips and advice as well as communicating the benefits of Nelsons natural healthcare products,” says Cris Burson-Thomas, Nelsons’ chief marketing officer. “We are particularly pleased with some of the functionality on our branded sites and will soon be launching a Remedy Chooser on BachRemedies.com, which will make it easier to personalise the self-care system for the customer.
Nelsons says the website will be regularly updated with news of product launches, business activity, events and blogs.
