Naturya has created an extensive new range of superfood innovations designed to take the brand beyond single ingredients into complete and convenient superfoods solutions for different eating occasions.
“Our latest research into the behaviours and habits of consumers, post pandemic, highlights the huge size and scale of the superfoods opportunity, which is set to explode over the next year and beyond,” explains Lewis Black, Naturya marketing director. “We’re seeing more and more people actively looking for products containing superfoods for breakfast, lunch, snacks, desserts, and drinks because these products consistently deliver natural and organic benefits that are scientifically proven.
“We also know that people are prepared to pay a price premium for products that contain superfoods and so there is a significant opportunity for retailers to stock up, promote and display superfood products in store and trade shoppers up across multiple categories.”
The new Naturya range includes:
- Chia+ Pudding – a combination of milled and whole chia seeds and real fruit powders to help boost energy, immunity, protect against oxidative stress and balance cholesterol levels, available in Strawberry, Coconut, Chocolate, Matcha and Apple & Cinnamon
- Gut Feel Flaxseed Blend – high in fibre and omega-3 fatty acids, with over five billion live bacteria, this can be added to porridge, smoothies, bakes and yoghurt, and comes in Apple & Cinnamon, Mixed Berry, Cacao Maca, Tropical and Unflavoured
- Spirulina and Chlorella Tablets – made with 50% organic spirulina and 50% organic chlorella this superpower is high in iron and vitamin D to support the immune system, high in manganese to protect the cells against oxidative stress, and a great source of vitamin B12
- Cacao+ – Blending Fairtrade cacao, reishi mushroom, maca, baobab and camu camu, this provides a source of magnesium and vitamin C to support the immune system and reduce tiredness and fatigue.
Other products in the new line include Overnight Oats in Cacao Maca, Berry Buzz and Coconana Chia; Keto Breakfast Porridge in Mixed Berry, Chocolate, Apple & Cinnamon and Banana & Coconut; Hot Chocolate and Cacao Butter Drops.
“We’ve been hard at work developing an extensive new portfolio of added value convenient superfoods which meet the demands of today’s health-conscious and time-poor consumers and offer a deliciously nutritious superfood solution for every occasion,” adds Black. “Our backed-by-science superfoods range has been developed with specific consumer needs including immunity support and gut health at its core and we’re incredibly excited to launch our products onto the market. We look forward to working in partnership with trade customers to help realize the huge incremental sales and growth opportunity.”
