Women’s hormonal health brand MyOva is on a mission to break the silence around the emotional and financial toll of living with conditions like PCOS, endometriosis, and PMDD—while providing natural, science-backed solutions to help women reclaim their well-being.
Founded by Leila Martyn after her personal struggle with PCOS and multiple miscarriages, MyOva has grown into a trusted brand for hormone-balancing supplements and wellness teas. With over 40,000 customers and thousands of rave reviews for its flagship product Myoplus, the brand is now going a step further—launching a national survey to uncover the real, hidden cost of hormonal health conditions in the UK.
“The hidden cost of hormonal health conditions goes far beyond medical bills,” says Martyn. “It’s the sick days we push through, the social events we cancel, the confidence we lose, and the sheer mental load of constantly having to advocate for ourselves. Too many women are expected to put up with this- to carry on, despite not feeling heard, supported or even taken seriously.”
Millions of women in the UK are affected by hormonal health issues, yet the path to diagnosis and treatment is often long, expensive, and emotionally draining:
-
PCOS affects 1 in 10 women, but up to 70% remain undiagnosed.
-
Endometriosis can take up to 10 years to diagnose.
-
PMDD affects up to 8% of women, yet is frequently mistaken for ‘just PMS’.
-
Perimenopause can begin in the early 30s, often catching women completely unprepared.
For many, a diagnosis is only the beginning. Navigating symptoms, private healthcare, medication, supplements, time off work, and the impact on relationships takes a heavy toll—one that women are often left to manage alone.
To address this gap, MyOva has launched a national survey to collect real-life data on the physical, emotional, and financial burden of hormonal health conditions. The findings will be used to advocate for better healthcare access and raise awareness of the support women urgently need. The results will be published in September, with interim insights expected to emerge over the coming months.
As Martyn puts it, “This survey is about giving women the space to be honest, to be seen, and to finally have their experiences counted. Because without real data, the true impact remains invisible – and that needs to change.”
To take part in the survey and add your voice to the conversation, click here.
