In what is described as a ‘family affair’, New Forest-based Herb UK has completed the purchase of natural supplements company Bio-Health Ltd, adding ‘another pioneering natural health brand’ to its portfolio.
Herb UK Managing Director Raoul Perfitt says his team is excited to welcome a ‘new sibling’ for its Tints of Nature and Organic Colour Systems brands, adding that Herb UK’s expertise in exporting, marketing and distribution will support Bio-Health’s future growth. “The security of a larger group and its expertise means Herb’s newcomers can focus on what they do best; manufacturing and bottling high quality herbal medicines and supplements,” he says.
“Bringing another pioneering natural health brand into the fold is both exciting and awash with opportunity,” Perfitt adds. “Bio-Health has been the vanguard of medicinal herbal products and supplements since its establishment … This purchase means Herb UK can now offer health to the hair and health to the body. It’s the ultimate holistic group.”
Bio-Health has been the vanguard of medicinal herbal products and supplements since its establishment
The Bio-Health team will be led by Perfitt’s brother, Jason, who has been the company’s managing director for the past two years. The previous owner, Victor Perfitt, the brothers’ father, has now officially retired. “After dedicating 50 years of his life to herbal medicine in the UK and Europe, dad’s finally made the decision to slow down,” Jason says.
Victor will however continue as a consultant for the next few years to ensure his ‘wisdom and expertise’ is passed to the next generation.
Bio-Health has been manufacturing and selling medicinal herbal products and supplements from its purpose-build premises in Kent since 1981.
